Returns September 2026 in Saigon, a curated AI × Shopify summit for the Shopify founders, operators and app builders shaping APAC's next chapter. This year it doesn't stop at panels: morning you hear it, afternoon you build it. Early-Bird tickets are now available.
📅 Thursday, September 17, 2026📍 New World Saigon Hotel, HCMC
Build day · not just panelsChina sourcing · every category5 countries · one roomMillions · of stores reached
Summit starts in
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The story so far
From a packed room to a bigger stage
ShopX started as a gathering for ecommerce builders. In 2026 we return with a sharper focus, how AI is changing the way brands grow, operate and scale, and turn the afternoon into a build.
CRO Summit · Hanoi
2025
The first ShopX room was packed, and hadn't emptied at 9pm.
250+
attendees
18
speakers
17
sponsors
6
media partners
→
AI Summit · Saigon
2026
AI enters the ecommerce room, live demos of workflows top APAC brands actually deploy. And everyone ships.
300+
operators, 8+ countries
30+
speakers & mentors
4
live build tracks
Millions
of stores reached after
Inside 2025
How ShopX 2025 set the stage
250+ operators · 18 speakers · 17 sponsors · 6 media partners, co-organized with PushOwl, in one Hanoi ballroom. Same curation bar for 2026, sharper focus on AI workflows.
Trusted by 17 sponsors + 6 media partners at ShopX 2025 · co-organized with PushOwl
◆ Organizers & co-hosts
Built by teams who know APAC ecommerce from the inside
ShopX is hosted by GemPages and co-organized with the ecosystem, not professional event runners. These are the teams behind the room.
Host
GemPages & GemOS
AI storefront that sells for you · 100K+ brands
Host
ShopOS
AI agents for brand ops · $20M raised
Co-organizer
EFE Network
Cross-border ecommerce ecosystem · 200+ partners
Co-organizer
Pengu Studio
AI platform for POD sellers
◆ What's inside
A practical AI × Shopify summit for APAC operators
No vague AI theory. Live demos of the workflows top APAC brands are actually deploying, and time to build your own.
01
AI workflow you can apply
See how leading teams apply AI across store building, content, campaigns, analytics and daily operations.
02
Meet the people building APAC ecommerce
Connect with founders, sellers, agencies, SaaS teams and platform partners shaping the next stage of growth.
03
Product & partner showcase
Hands-on with the AI tools running on real stores, demos, not slideware, from the app founders themselves.
04
Leave with ideas you can run
Walk away with sharper playbooks for growth, conversion, store experience and AI-native execution.
◆ Why ShopX
Where APAC commerce teams source, build, and partner
ShopX brings the whole APAC Shopify ecosystem into one room: brands, agencies, app partners, strategic platforms and sourcing partners. Three things you get nowhere else, together.
01 · Source
🏭 A mini Canton Fair in Saigon
Discover sourcing and supply-chain partners across fashion, beauty and electronics, without the trip to Guangzhou.
02 · Build
🛠️ A hands-on AI buildathon
You don't just watch panels. You leave with one practical AI workflow you can use on Monday.
03 · Partner
🤝 A regional partnership marketplace
Brands, agencies, apps and strategic platforms build real partnerships across APAC, face to face.
ShopX is where APAC Shopify teams come to source products, build AI workflows, and form partnerships.
Why this isn't a one-off
One day in Saigon. Millions of stores hear about it.
ShopX isn't a conference that ends when the lights go out. It sits on top of a distribution engine: the app-partner network behind it, built on Vietnam's biggest Shopify apps, reaches merchants across the whole ecosystem. What's shown on stage gets amplified into the tools operators already open every day.
GemPages
100K+ stores
Page builder & CRO. Host, with in-app reach to the merchant base directly.
FireGroup
450K+ merchants
FireApps suite across 175+ countries. Founded 2016.
Avada
300K+ merchants
Email, SMS & SEO by Avada Commerce. A separate company, founded 2014.
Judge.me
500K+ stores
Reviews & social proof, one of Shopify's most-installed apps.
Secomapp
UpPromote & more
Affiliate, SEO & upsell apps for growing Shopify brands.
Easify
10K+ stores
Bundles, upsell, gifts & automation.
LitExtension
200K+ migrations
The world's #1 store migration service.
India apps
The next wave
ShopOS, Thunai and Dondy joining the network.
Millions
of Shopify stores are one push notification, one in-app banner, one partner newsletter away. Sponsor ShopX 2026 and your message rides that network, long after the day itself.
◆ Speakers · 2026 lineup
Founders, operators and builders, no course-selling gurus
Every speaker brings data and scars to the stage. 30+ speakers from 8+ countries, here's a slice of the lineup, with a full reveal in the coming weeks.
HostCK
🇻🇳 Chris Koh
Founder, GemPages · 100K+ stores
Opening + closing: State of Ecom 2026, the BFCM playbook, AI × Ecom landscape.
HostAR
🇮🇳 Arvind
Co-host · Advisor, ShopOS
AI-native commerce infrastructure, bringing India's D2C ecosystem into the room.
KeynoteHN
🇻🇳 Hưng Nguyễn
CEO, TikTok Vietnam
TikTok Shop selling with AI across Southeast Asia, and where social commerce is heading.
Co-hostAJ
🇮🇳 Ajay
Founder, ShopOS · $20M raised
One surface where AI agents + human experts run all brand operations.
Co-hostSH
🇮🇳 Shai
Founder, ShopOS
Building the AI-native commerce stack for DTC brands and operators.
Brand × AIMC
🇵🇭 Mechelle Carpio
Founder, Fearless Orangea · CRO
CRO playbook 2026, AI page testing, what changed between BFCM 2024 and 2025.
DropshipJB
🇸🇬 Jessica Bong
Founder, Soodo
TikTok ads + multi-platform play for SEA dropshippers, started selling at 17.
Supplier · FulfillmentLS
🇨🇳 Lucas Song
Global Sales Dir, FFOrder · returning '25
Supplier-side view, low MOQ, branding, cross-border logistics + 5–7 day global fulfillment.
Brand × AIN
🇬🇧 Neil
Partnership Manager, Judge.me · 500K+ stores
Social proof + AI-automated reviews across 500K+ Shopify stores.
Brand × AIJC
🇸🇬 Joshua Chin
Founder, Chronos Agency
Retention math + LTV/CAC in the $80 CPM era, tested on 200+ DTC brands.
CoachSM
🇦🇺 Steve Miguel
Ecommerce Coach, EcomCapital · returning '25
Conversion teardowns and the page changes that actually move revenue.
Creative × AIMF
🇺🇸 Mike Futia
Founder, SCALE AI · 600+ teams
AI ad systems + AI-UGC workflows for DTC brands and agencies, runs the SCALE AI community.
Paid mediaAF
🇺🇦 Alex Fedotoff
Founder, AF Media & GetHookd
Selling with AI: mining 23M+ winning ads, competitor Brand Spy, and generating hooks, scripts & creative with GetHookd.
Returning '25EF
Easify
Founder, Easify
Bundles, upsell, gifts & automation for Shopify, back from ShopX 2025.
Most events end with a stack of slides and nothing shipped. ShopX 2026 flips the room after lunch: pick an AI workflow use case, form a team of 3–5, and ship it in about 4 hours with mentors, credits and APIs on hand. There are dozens of workflows to build across five sponsor stacks. The format is proven globally: the Hermes Buildathon in San Francisco drew 1,247 registrations for 50 seats.
AI workflow · GemPages
Storefront from a prompt
"As an operator, I want AI to build my store and avatar-matched landing pages, CRO-tuned, so I can launch a niche in an afternoon." Stack: GemPages AI, Shopify.
AI workflow · MakeUGC
One URL to 20+ ad creatives
"As a marketer, I want AI to write hooks and render UGC video, advertorials, 3D and avatar ads from one product URL." Stack: MakeUGC, Claude Code, HeyGen.
AI workflow · Pengu Studio
AI-designed POD product, live
"As a seller, I want AI to design a product, push it through print-on-demand, and list it with AI copy." Winners get produced for real by Pengu.
AI workflow · Hostinger · ShopOS
An agent that runs brand ops
"As a founder, I want an AI agent I command from WhatsApp to run store operations." Stack: Hermes, ShopOS, Shopify MCP.
AI workflow · Easify
Ship an AI store feature
"As a builder, I want to ship a working AI feature, bundles, upsell or automation, from 30+ ready workflows." Stack: Easify, Claude Code, Shopify.
Agentic ops · Hermes · ShopOS
★ Flagship
🤖 Self-hosted Hermes agent
Run store ops from WhatsApp / Telegram.
Shopify skill via MCP
Teach the agent to act.
Brand-ops on ShopOS
Agents + humans, one surface.
Storefront & CRO · GemPages
Store from a prompt
Prompt a niche, get a live store.
A page per avatar
Avatar-matched landing pages.
AI CRO critique
One-pass rewrite for conversion.
PDP from a URL
Product page in seconds.
Creative & UGC · MakeUGC · GetHookd
URL → UGC videos
One product link, many ads.
Automated advertorials
Product to advertorial.
3D product ads
Rendered from the product.
Avatar-based ads
AI presenters, any format.
Hook writer at scale
Dozens of angles instantly.
Ad-Spy → TikTok
Analyze winners, spin variants.
Brand Spy
23M+ ads searchable (GetHookd).
POD & product · Pengu Studio
AI product design
Designs for a niche.
Mockup + POD
Design into print-on-demand.
Listing with AI copy
Live on Shopify.
Vibe-coded with Claude + creative APIs
Avatar video ads
Claude Code + HeyGen · talking-avatar ads.
AI voiceovers
Claude Code + ElevenLabs · any voice, any language.
Speakers + sponsors + select attendees. Most cross-border partnerships are born here.
◆ One room · the whole value chain
The biggest Shopify event in APAC, connecting the whole region
Cross-border ecommerce in Asia isn't one country. It's a chain, and ShopX 2026 puts every link in the same room for one day. Source in China, build in Vietnam, scale across Southeast Asia, prove it in Australia, fund and design it out of India.
🇨🇳
Source
China
Factories, suppliers and cross-border fulfillment across every category, Shenzhen, Guangzhou, Yiwu in the room.
🇮🇳
Build & fund
India
D2C founders, top Shopify app builders and platforms like ShopOS, one of APAC's fastest-growing ecosystems.
🇻🇳
Operate
Vietnam
Home of many of Shopify's top-grossing apps and a dense operator community. The host node.
🌏
Scale
SE Asia
TikTok-first dropshippers and micro-brands from SG, MY, ID, PH, TH scaling across borders.
🇦🇺
Sell
Australia
A mature DTC market, where you prove a brand can win in the West.
◆ Fulfillment & sourcing from China
Meet suppliers from China, across every category
Saigon is 2–4 hours from China's manufacturing hubs, which makes ShopX the easiest place in the region to meet suppliers face to face. We bring sourcing and fulfillment partners so operators can talk MOQ, branding, private-label and 5–7 day global fulfillment, by category, not by cold DM.
👗
Fashion & apparelCustom, private-label, on-demand
💄
Beauty & personal careFormulation + compliant packaging
🏠
Home & livingDécor, kitchen, organization
📱
Electronics & gadgetsAccessories, wearables, smart home
AI is no longer an edge in ecommerce. It's the baseline.
A year ago, AI in ecommerce was a keynote promise. Today it's running the store: AI page generation, agent-driven support, 50 videos a week from one operator, product research that replaces 100-SKU tests, fulfillment predicting demand two weeks out.
The operators pulling ahead in 2026 aren't more technical, they've just stopped waiting. ShopX exists to close that gap in one day: hear what's actually working, then build your own version before you leave the room.
◆ Who's in the room
Six roles. One curated room.
Every seat is intentional. Each role gets a different answer to the same question, what does AI in ecommerce actually look like for me?
Merchants & operators
For sellers who want AI to actually ship work
Walk out with an AI vendor shortlist done, 3–5 workflows you can ship Monday, and a network of peers ahead of BFCM. Built for Shopify and ecommerce teams shipping at scale.
Agencies
Pipeline built in person
A day with brand decision-makers, not gatekeepers. Real introductions, structured booth time, and a stage to sponsor.
Apps & SaaS
Demo time with buyers
Direct face time with merchants re-evaluating their AI stack for Q4 and 2027, then amplification to millions of stores.
AI builders
Live feedback loop
Test your workflow against real merchants, the feedback no PMM survey gives you.
China suppliers
Meet operators by category
Manufacturers and fulfillment from Shenzhen · Guangzhou · Yiwu meeting operators face to face, category by category.
Media & community
Document & co-brand the moment
The APAC AI ecommerce moment needs press. Speaker quotes, recap content, co-bylines, replays, bring your audience in.
◆ Why Saigon
Saigon: the next ecommerce growth hotspot in APAC
Fast-moving sellers, strong operator communities and a growing Shopify ecosystem make Saigon the right place to host the next AI × Shopify summit, and the natural crossroads between China's supply and the West's demand.
Easy to fly in
Vietnam's e-visa makes the trip easy for APAC and international attendees.
Built for APAC networking
A central meeting point for founders, sellers, agencies and partners flying in for ShopX.
English-led program
All sessions in English. Vietnamese & Mandarin interpretation available for Q&A and networking on request.
Close to after-event spots
Stay close to where the real conversations continue after the summit.
Closer than you think
Saigon is well connected to major APAC hubs, with short direct flights. For many regional attendees the trip is a focused 2–3 night stay, and hotel + F&B cost far less than an equivalent event in Singapore, so finance signs off without a fight.
Flight times → SGN
Singapore (SG)2h 05m
Bangkok (TH)1h 35m
Kuala Lumpur (MY)1h 55m
Manila (PH)2h 50m
Hong Kong (HK)2h 45m
Shenzhen / GZ (CN)3h 00m
Jakarta (ID)3h 20m
Mumbai (IN)5h 25m
◆ Beyond the summit
Side events that make it a trip worth taking
The room is the product, but the network happens around it. Optional side events across your days in Saigon.
City
Saigon Bus Tour
See the city on an open-top ride with fellow operators.
Saigon River
Boat Trip
Sunset networking on the river, where cross-border deals get made.
Bui Vien Street
Commerce Walk
A guided walk through Saigon's most electric street.
Returning from 2025
Pickleball Champion
The networking signature that birthed cross-border partnerships.
Invite only
Private Founder Dinner
Speakers, sponsors and select attendees. Where most partnerships begin.
◆ Sponsors & partners
Bring your brand into ShopX 2026
ShopX is looking for selected sponsors, speakers and co-hosts who can help APAC ecommerce teams learn, connect and move faster with AI. Sponsoring = a day in front of 300+ operators with concrete purchasing context, plus amplification to millions of stores through the partner network afterward.
Title sponsors
Easify
FFOrder
BotSpace
Supporters
Airwallex
MoonPie
Thunai AI
Dondy
Sponsor the stage, mentor a build track, bring your app, or plug into the distribution network.
Joining the waitlist is free and takes around 2 minutes. Waitlist members get first access to Early Bird tickets, speaker announcements, agenda previews, and selected partner updates before the public launch. There is no auto-charge; you will receive an invitation to claim your ticket once applications open.
When do tickets open, and how can I get an Early Bird ticket?
The ShopX 2026 waitlist closes on July 6, 2026. By joining the waitlist, you get the very first chance to claim an Early Bird ticket and secure one of the first slots to attend the event. A limited number of Early Bird tickets will be available with a 100% discount, making them free for selected waitlist members. Once the Early Bird phase ends, Standard tickets will open for public purchase at the regular price.
When and where will ShopX 2026 take place?
ShopX 2026 will take place on September 17, 2026, at New World Saigon Hotel in Ho Chi Minh City, Vietnam. The summit is designed as an APAC-focused AI e-commerce room for sellers, operators, agencies, SaaS teams, AI builders, media, and community leaders.
Who should attend ShopX 2026?
ShopX 2026 is built for e-commerce founders, Shopify merchants, heads of e-commerce, growth operators, agencies, SaaS partners, AI builders, and community leaders across APAC. The room is curated for people who want practical AI e-commerce workflows, real operator conversations, and high-quality regional networking, not generic AI theory.
Do I need a visa to attend ShopX 2026 in Vietnam?
Many international attendees can apply for Vietnam's e-visa online, with options available for single or multiple entries depending on passport and travel needs. We recommend checking the official Vietnam e-visa portal before booking your trip. Once your ticket is confirmed, the ShopX team can provide an invitation letter on request.
How easy is it to fly to Saigon from APAC?
Saigon is well connected to major APAC hubs, with short direct flights from cities such as Bangkok, Kuala Lumpur, Singapore, Hong Kong, Manila, Shenzhen, Guangzhou, and Jakarta. For many regional attendees, the trip is short enough for a focused 2–3 night business stay without turning it into a full-week travel commitment.
What is the typical cost to attend from APAC?
Saigon is one of the more cost-efficient cities in APAC for a business trip. Compared with attending a similar e-commerce event in Singapore, the biggest saving is usually accommodation: a comfortable 4-star stay in Saigon is typically much easier to budget for than staying in Singapore for the same number of nights.
What language will the program run in?
The main program will run in English. Mandarin and Vietnamese support may be available for selected keynotes, Q&A, or networking moments depending on attendee needs. If you need language support, please flag it in the registration or waitlist form so the team can plan accordingly.
Will sessions be recorded?
Selected stage sessions are expected to be recorded and shared after the event where speaker permissions allow. However, workshops, private networking, sponsor meetings, and curated room conversations are designed to be in-person only, so the best value comes from being there live.
What should I wear?
Smart casual is perfect. ShopX is a working e-commerce summit, so come ready to learn, demo, and network, not to dress for a formal gala. Saigon in September is warm and humid with possible afternoon rain, so light layers and comfortable shoes are recommended.
Be in the room, then reach the region
AI ecommerce is moving fast. Join the room where APAC sellers, operators and partners turn the shift into real growth, and real builds. Waitlist members get first access to free Early-Bird tickets.
